Red White and You Do You

This Summer
Red White and
You Do You

Hang on, why is there so much pressure to be "summer ready"? Magazines tell us to stop eating carbs in February, follow a 12 step routine to get the perfect beach bod, and to remove every last strand of hair before squeezing into a bathing suit. The 4th unofficially kicks off summer. And this summer, you do you. Let your hair down, maybe even out... we hope you’ll enjoy the breeze.

Bushy, bare, or anything in-between.

Press play.

Help us make the   
internet a little fuzzier.

Help us make the
internet a little fuzzier.

There's a serious lack of female body hair on the internet. Search "woman" in any image gallery and you’ll be scrolling for a while before finding a single strand. We're here to change that.

Help us grow our image library by using #projectbodyhair or uploading your own photo. The internet could use a little more fuzz.

The first women’s razor  
brand to show body hair.

The first women’s razor
brand to show body hair.

For the past 100 years, women’s razor brands haven’t acknowledged female body hair. Until now. We launched Project Body Hair exactly a year ago. It was a celebration of body hair and reinforced that shaving is a choice. It’s traveled far and wide across the internet and is up to more than 20 MM views.