The New Body Brand

a purple sparkle handle hanging on its magnetic holder against a stylized periwinkle shower wallLimited time only badge with purple and glitter background

It sparkles. It smooths.

It's back.

Shop the award-winning razor in Sparkle
before it sells out again

GET STARTED

Featured Products

View All

THE AWARD-WINNING RAZOR

The award-winning <br /> razor that *started it all*.

The award-winning
razor that started it all.

Fact: Men and women shave differently. Often, women shave 10x the surface area and navigate more curves and angles. That's why we designed our razor for Womankind. Pink Tax not included.

Our 5-blade razor is encased in aloe moisturizer for an incredibly ☁️ smooth ☁️ glide every time. Bonus: it comes with a magic holder to keep your razor stored safely on your shower wall.

BUT WAIT, THERE'S MORE

Basics that are <br /> _*anything*_ but basic.

Basics that are
anything but basic.

The products you use everyday are the unsung heroes of your routine. The workhorses. But often, they’re overlooked. So, we rebuilt your daily essentials with powerful clean ingredients and gave them the TLC they deserve. After all, shouldn’t the products you reach for the most be the best for you?