Billie is looking for a Director of Product Marketing and Innovation to join our team. In this role you will own physical product development and messaging for all new concepts, reforms, and the existing portfolio. You will report directly to the Senior Director of Product Innovation. Our flexible working model allows our team to work remotely, however with the ability to come into our Lower Manhattan, New York office as needed.
You will lead the approval of new concepts and spearhead the exploration of new categories for Billie’s expansion. You will be expected to support your cases to founders using mass-category data, trend analysis, emerging technologies, and creative vision. You should be passionate about product and have a general understanding of both the Luxe and Mass retail landscape.
You should have a strong understanding of how to interpret both qualitative and quantitative data, as well as feel comfortable managing information-gathering initiatives, such as: focus groups, consumer panels and clinical testing. You should be able to determine key product claims needed to sell in each category, as well as how to execute their substantiation.
You will identify success metrics for category and product architecture, with a perspective on how Billie should show up in both retail and DTC environments. You will manage R&D, and Development partners to help bring best-in-class products to market, while supporting the financial structure of the business.
You will work with Packaging, Design, Brand / Creative and Digital as a leader who brings cross-functional partners together on all touch points that level up to Product creation.
What you’ll do:
- Manage a small team under Product Marketing and Innovation
- Analyze and interpret mass market data
- Manage the physical product portfolio
- Create robust product concept pitches to be added to the brand’s product launch calendar
- Own product messaging hierarchy
- Manage product development from brief to first production - working closely with 3rd party manufacturers to deliver pristine product on time and within budget
- Own product Cost of Goods
- Work with Brand in product messaging needs for go-to-market success
- Collaborate with Retail & Ops on product launch timing / deliverables in all distribution channels
- Evaluate product submissions with team & founders
- Own consumer and clinical claims testing
What we're looking for:
- Bachelors Degree required in a related discipline
- 5 - 8 years managing new product development and marketing, ideally within a start-up environment
- Financial acumen and ability to analyze financial data
- Experience in the Consumer Packaged Goods industry preferred
- Experience leading a team in full life-cycle product development
- A spirit of collaborative leadership that focuses cross-functional objectives
- A healthy balance of creativity and strategy
- A passion for making beautiful products for others to enjoy
- The ability to leverage data and experience in order to build clear, strategic product pitches
The salary range for this position is $128,000 - $192,000. Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance.
Billie is owned by Edgewell Personal Care Corporation, a global company with more than 25 market-leading brands in shave, grooming, sun, skin and feminine care.
Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.
Apply Here.
